Sustainable World

Let's face it: fashion does not inherently contribute to a climate-sustainable world. However, neither do music, art, film, theater, architecture, nor design... Yet, they enrich our lives with invaluable cultural values – because a world devoid of culture is unimaginable to anyone who cherishes the vibrancy of life.

Acknowledging this, we at The Airen, situated in the heart of Stockholm, engage in the creation and production of silk dresses with a mindful approach. Our ethos, deeply rooted in the belief that "you only live once" (YOLO), guides us toward making each day and every design count with respect for our planet and minimal environmental footprint. In a world constantly chasing newness, we stand for garments that tell a story, hold a soul, and are created with intention.

Every silk dress that leaves The Airen narrates a unique tale. It could be the story of the fabric's origin, often inspired by our own photography, collaborations with artists, or motifs from art history. It might highlight our longstanding partnerships with small family-owned businesses in Jutland and Lithuania, where the majority of our styles come to life. Or it might be about our commitment to producing in short series on-demand, ensuring that no piece goes unsold and ultimately wasted. In our quest for sustainability, we cleverly cut fabrics to minimize waste, and any leftovers are ingeniously transformed into new creations, following our mantra that every piece of fabric deserves a second chance.

But, ultimately, the story is also about you – the choices you make. A garment loved and worn repeatedly, in new and surprising combinations, becomes more than just an item of clothing. It becomes a testament to personal joy, confidence, and the multitude of compliments it garners. Such garments don’t just languish in a closet; they are treasured, becoming heirlooms of a sort.

Our Goals

Here are The Airen's main objectives for a sustainable future in fashion:

  • Sustainable Materials: Aim for 100% recycled or sustainably sourced materials.
  • Longevity: Select garment and textile qualities that endure, supporting a long life span.
  • Timeless Design: Embrace slow fashion, creating timeless pieces that stand apart from fleeting trends.
  • Conscious Production: Produce only what the market needs, in limited quantities, offering on-demand services.
  • Ethical Partnerships: Collaborate exclusively with partners who uphold fair and just working conditions.

Sustainable Policy

Our strategy is clear: release smaller, timeless collections rather than succumbing to the cycle of fast fashion, which encourages overproduction and perpetual sales. Our approach to sustainability extends to every facet of our operation, from the choice of materials to our manufacturing processes.

Garment Care

To extend the lifespan of your garments, and in turn, reduce environmental impact, we advocate for mindful care:

  • Ventilation: Refresh your clothes through airing as much as possible.
  • Washing: Opt for low temperatures and gentle cycles.
  • Drying: Air dry to conserve energy and protect the fabric.
  • Spot Cleaning: Tackle stains locally without subjecting the entire garment to washing.
  • Recycling: When it's time to part ways, consider donating or selling your garment second-hand.

PRODUCT CARE / Fabrics in Our Collections

Viscose, Recycled Polyester, Lyocell, and Wool are among the materials we cherish for their beauty, sustainability, and comfort. We provide specific care instructions to ensure these fabrics maintain their integrity and aesthetics over time.

By choosing The Airen, you're part of a movement that values sustainability, beauty, and the joy of living life to the fullest. Welcome to our world, where each choice, each garment, embodies the spirit of YOLO — embracing life with passion, responsibility, and style.